Phase 1 · Structure
Define what your business actually delivers.
The foundational decisions that shape how you sell, price, and deliver. Built first because every later phase depends on what you decide here.
5 modules · 15 video lessons · 5 workshop activities
Each module includes three video lessons and one workshop activity.
- The High Ticket Offer.What you sell at premium, and why people buy it.
- The Delivery Pathway.How clients move through your work, end to end.
- Quality Gates and Standards.The checkpoints that protect quality at scale.
- The Value Ladder.Your offer architecture, from entry point to deep engagement.
- Scope, Boundaries, and Onboarding.Where the work starts, where it ends, and how new clients enter.
What you build
- High Ticket Offer
- Delivery Pathway
- Quality Gates
- Value Ladder
- Scope Lock
- Onboarding Flow
+ 4 supporting templates
Every artefact from this phase is captured by Helix and added to your Blueprint.
Phase 2 · Clarity
Know who you’re for, and how to speak to them.
The work that translates your expertise into the language your buyer already uses. Without this, every asset you build later is aimed at the wrong person.
5 modules · 15 video lessons · 5 workshop activities
Each module includes three video lessons and one workshop activity.
- The Ideal Buyer Profile.Who you serve, in vivid detail.
- The Buyer Reality Map.The world your buyer lives in, before they meet you.
- The Buyer Language Library.Their actual words, organised for use across every asset.
- Authority and Positioning.The case for choosing you, written down.
- The Offer Narrative and Decision Path.How buyers understand your offer, and how they decide.
What you build
- Ideal Buyer Profile
- Buyer Reality Map
- Buyer Language Library
- Objection Bank
- Authority Positioning
- Offer Narrative
- Buyer Decision Path
+ 3 supporting templates
Every artefact from this phase is captured by Helix and added to your Blueprint.
Phase 3 · Assets
Build the system that brings the right people in.
The assets that attract, build trust, prove your value, and deliver your work. Each one architected to compound, not to be rebuilt for every campaign.
5 modules · 15 video lessons · 5 workshop activities
Each module includes three video lessons and one workshop activity.
- Asset Architecture.The system overview. How the assets connect.
- Attraction Assets.What brings the right people to you.
- Trust Assets.Diagnostics, proofs, and the moments that earn confidence.
- Value Assets.How you show your worth before the engagement begins.
- Delivery Assets and Reusable IP.Assets used during delivery, and your library of reusable intellectual property.
What you build
- Attraction Asset
- Trust Asset
- Value Asset
- Delivery Asset
- Asset Architecture
- Reusable IP Library
+ 4 supporting templates
Every artefact from this phase is captured by Helix and added to your Blueprint.
Phase 4 · Leverage
Build what runs without you.
Digital products, automations, and systems that scale beyond your time. The work that turns hours into output, and output into recurring revenue.
5 modules · 15 video lessons · 5 workshop activities
Each module includes three video lessons and one workshop activity.
- Internal Digital Products.The tools that make your delivery faster and better.
- Commercial Digital Products.Productised offers that generate revenue without your active time.
- Core Automation.The repetitive work, removed from your week.
- Demand-to-Delivery Flow.How a lead becomes a delivered outcome, with minimal manual handover.
- Status and Escalation Systems.How the business reports to you, instead of you watching it.
What you build
- Internal Digital Product
- Commercial Digital Product
- Core Automation
- Demand-to-Delivery Flow
- Status and Escalation System
+ 3 supporting templates
Every artefact from this phase is captured by Helix and added to your Blueprint.
Phase 5 · Exposure
Reach the people your work is meant to reach.
The narrative framework, content system, and distribution plan that puts your thinking in front of the right buyers, at the cadence you can actually keep.
5 modules · 15 video lessons · 5 workshop activities
Each module includes three video lessons and one workshop activity.
- Content Pillars and Narrative Framework.The themes you own, and the story that runs through them.
- Publishing Rhythm.A cadence you can actually keep.
- Content System.The production line for thinking, writing, and shipping.
- Distribution Plan.Where your work appears, and how it travels.
- Re-engagement Sequences.How you stay close to people who haven’t bought yet.
What you build
- Content Pillars
- Narrative Framework
- Publishing Rhythm
- Content System
- Distribution Plan
- Re-engagement Sequences
+ 4 supporting templates
Every artefact from this phase joins the rest inside your Blueprint, ready to deploy into any AI tool.